An ancient name for the Northern European pre-Christian celebration also known as Midwinter (see Ásatrú). The word is etymologically related to Jólnir, a name for the Norse god Odin, who was particularly venerated at this sacrificial feast (see blót). After Northern Europe’s conversion to Christianity, the name of the heathen feast came to refer to the Christmas celebration. Nowadays, the terms Yule and Yuletide are most often associated with the season marking Jesus’ birth.